Movie style
In the magical setting of Rimini’s best example of retro style, the Grand Hotel, we transformed what was merely a dream into a tangible idea, offering Toyota’s employees an unprecedented experience, an exclusive celebration as envisioned by Management.
What we needed was an exceptional source of inspiration, an icon from Italy’s history. To achieve this, we transported the 500 guests into the dreamy and provocative world of Federico Fellini, tracing the director’s footsteps, living and breathing the historical halls and diving into the iconic myth and figure.
Protagonists of the party were Fellini’s iconic characters, its legendary women and its spaces, set up for the occasion with elegant white stages and personalized with different atmospheres to play, entertain, and interact with the guests. A big success was the dress-up game, engaging the public and making everyone feel like a true actor and star for a few moments.
An unforgettable journey into the heart of cinema and creativity, a journey that contributed to the writing of an indelible page in the company’s history.