A message for supper
An international company that deals with multiculturalism every day needs to highlight the value of diversity. This was the client’s brief.
It is well known that in every culture, multiplicity represents a richness that should be explored and valued. This was our starting point, which we translated into making a selected group of managers experience the culture of diversity, the need to adapt, and discover new stimuli for collaboration among people.
After thorough research, we organized a day where our guests could discover a fascinating country with deep cultural roots: Ethiopia, a land where 85 tribes coexist. Our objective was to create an event with music, food, shows, and experiences in close contact with representatives from the chosen country.
Our muse for the day was culinary art, as the kitchen proves to be the perfect example of a place where every difference blends and fuses into a significant and constructive experience.
With the help of an Ethiopian chef, the Tetra Pak group discovered and cooked some of the typical dishes of this splendid land: finding and combining colors and flavors to create something delicious to eat. After all, a great metaphor for life and increasingly for work, where the ability to blend while maintaining one’s characteristics is paramount.
To the purely gastronomic part, we added the Coffee Ceremony, which in Ethiopia is an integral part of the country’s social and cultural life and is considered a sign of deep friendship and respect. Finally, dances and musical productions through percussion, brought energy and smiles to all the guests.