Fashion jewels show
The beautiful summer evening to present the most important Italian clients with all the colors of the new crystal collection.
One’s point of view is the lense through which one interprets reality and content, giving meaning to all that that we see… this is where we started from: wanting to offer our guests a different viewpoint.
No longer a fashion show, but a harmonious dance. Professional dancers gave new meaning to the jewelry, which, when worn, became the protagonist of elegant choreographies, captured by a skilled video direction that brought attentions to their most precious and original nuances.
Changing the product’s positioning piqued the curiosity of the attendees, who had to decipher the original use of the object: crystal butterflies transformed into headpieces, sparkling bowls became bracelets or precious frames for quirky belts…
A fantastic vision, a lucid dream in a five-star location.