Amazement, always
An existing product, and a request to identify an effective and innovative mode of communication designed to emphasize and convey to the sales force the changes made to the product. The goal: to leave them speechless.
One innovative pill with the special feature of gradual release of active ingredients, with varying degrees of effectiveness and timing. We told ourselves: in the same way that the pill activates the process so we want to launch the spark in our public.
The ingenious solution was a project based on “Human Mapping,” a visual technique that turned the sculptured bodies of our dancers into a dynamic screen on which to project videos and images, realising our objective with unique strength and interpretation.