When the accent makes the difference
Our creative touch at the heart of a major international event.
Salon Prestige International Festival – Jean Paul Mynè
For this major international event, welcoming over 700 guests from across Europe, we were the accent shaping the concept, storytelling and show direction of the entire experience at Palariccione.
We developed a creative journey inspired by The Fabulous World of Amélie: a poetic universe where hairstylists — empowered by the right tools and products — can transform each person into something unique. From this vision came the fil rouge guiding the whole festival.
The afternoon opened the journey with a dynamic show blending artistic performances and stylist showcases.
The evening elevated the experience into an immersive moment of lights, music and visuals.
The following day, the Look&Learn session brought inspiration into the technical dimension, highlighting the identity and expertise of the brand’s community.
A project shaped together with the Jean Paul Mynè marketing team, combining tailored solutions, attention to detail and a show direction designed to reveal the full value of their creative world.
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