Cre-active challenge, re-invent design
Upcycling meets the haute couture of the Giuseppe Zanotti brand.
A sustainable and experiential training project that involved managers from over 100 mono-brand showrooms from the world’s major capitals.
The event, both educational and formative, had this mandate from the headquarters: “As the culture of craftmanship gets lost, we want to bring back awareness to the authentic process which from the “shape” (the plastic foot shape on which the shoe is built) allows us to create the most beautiful sandals in the world.”
We thus formed groups, pairing them with hypothetical clients, whose request was to create a design object, starting from the “shape”, and using a number of upcycling materials like fabrics, buttons, mirrors, ribbons, needle, and thread, to create something beautiful.
The workshop, managed by upcycling professionals, not only educated the salespeople but also created products of surprising quality, which became the protagonists of an exhibition organized and set up by Giuseppe Zanotti himself.