Winning sweetness
To be and remain a protagonist, passion is mandatory. This had to emerge to celebrate Fugar’s 50 years of Taste and Success.
A memorable gala event, a journey through the past, yet meant to transport the guests into the present. Transforming a simple celebration into an extraordinary experience, grounded on the high values of this historical brand: a company that has revolutionised the history of ice cream and pastry in the last 50 years.
The communal awe started with the projections on a 15-meter tall videowall, bringing to life the company’s history, its soul, and heart, in a narrative emphasized by testimonials and guides, highlighting the excellences and achievements of this brand. A visual tribute that evoked emotions and memories.
The magical atmosphere continued in the foyer, transformed for the occasion into an enchanted garden, where two charming models welcomed the guests embodying Fugar’s most symbolic flavours: pistachio and gianduia, in honour of the brand’s inventive and creativity. The highlight of the evening was the dinner, where a stage played as centerpiece to the room, hosting a series of original performances to reflect and amplify the values of dedication, innovation, and passion that have made Fugar an icon in the sector.