The perfect testimonials
Eni Energia is launching its challenge for 100% sustainable energy and wants to share this narrative with its audience.
A choice that embodies the characteristics of a great enterprise, requiring authoritative voices capable of inspiring, captivating, and…convincing.
A speaker and its live audience. How to support the speaker in its address to the audience?
We started by identifying well-known, but above all charismatic people, who had the authority to present this specific content.
… by applying motion capture technology to carefully selected actors, we created 3D digital models of personalities such as Steve Jobs (Apple), Doc (Back to the Future), Trinity (Matrix) whom interacted and engaged with the speaker in real-time.
Our goal: to leverage these epic characters from our past to embody a truly epochal transition, by means of a highly impactful visual language. Fair to say… Mission accomplished!